| 17 April |
You Aren’t Marketing Your Business on YouTube? Your Competition IS! |
If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view – Video Marketing is BIG!
If you aren’t doing this and your competitors are, then they are taking customers from you that don’t even know you exist. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.
Compete.com shows YouTube as having 85 million unique visitors July 2009! Imagine for a moment what sort of traffic you would get from a viral video with 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.
Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound pretty good?
I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why are they so popular? What is great about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.
These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!
In door-to-door sales years ago we had a saying that you should “sell the sizzle, not the steak”. What does this mean to you? If I’m selling plant food for gardeners, do I tell them how wonderful the fertilizer is and how many nutrients are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!
Give the viewer something in your videos for free. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!
Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you.
You don’t need professional quality videos, but you do need to make them viewable and understandable.
- You don’t have to have an HD quality camcorder, but make sure that it is good quality and you have plenty of light!
- Make sure to have a good quality microphone. Poor audio will drive away most viewers, guaranteed.
- Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
- Write a script or at least notes regarding what you want to say
- Practice and view your results before publishing it. Ask others for opinions and feedback!
- Everyone hates the sound of their own voice; but that is how we hear you so don’t worry, you sound fine.
Keep going, things will keep getting better along the way!
Now I’m off to try and figure out what my customers are looking for regarding camera repair or more specifially, Canon digital camera repair and then just give it to them.
