Internet Business Consultant

Recently I wrote an article discussing the merits of using free reprint articles on your web site to increase your search engine ranking. (The article explained how Google loves heaps of content on your website, how it loves that content to be frequently updated, and how you’ll be able to get lots of keyword made content for your site, absolutely free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)

Some days after publishing, I received a ‘please facilitate’ email from Loren, a tiny business owner. Her web site is all concerning glass art (http://www.headchangearts.com ), and she or he needed some clarification on a number of the points I made in my previous article. Loren’s questions were good ones, and the answers vital, so I thought I’d publish them.

Q: We tend to have a website for glass art. From your article, I gather that if I produce an articles page with free reprint articles (written by other folks) containing ‘glass art’ sort keywords, I will get higher search rankings for those keywords? Is that correct? If thus, what page comes up in the rankings? The article itself or my Home page? Additionally, if the article is being utilized by different webmasters, won’t the search results also embrace their version of the article?

A: In answer to your first query, yes, having an articles page with keyword wealthy free reprint articles usually has the effect of skyrocketing your ranking. Google thinks highly of sites with a heap of helpful content, but it all comes down to whether alternative webmasters do as well. If your web site contains plenty of helpful content concerning glass art, alternative webmasters in the glass art field (be they suppliers, distributors, or competitors) can be inclined to link to you simply as a result of that link implies (to their customers) an association with you. That association boosts their credibility because you are obviously an authority in the field. It conjointly might help their own search engine ranking a very little as Google will then see them as part of an skilled, credible community of web sites (although the advantages of this for the linking site are minimal and debatable). So, in an exceedingly roundabout method, I’m saying that yes, article-based mostly content will help your ranking, however solely if it increases the probability that other connected sites will link to yours.

As to the query of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an editorial which is simply THE BEST supply of info within the industry, and everybody’s linking to it, that page can show within the search results. This is often smart because folks who click on this result are interested specifically within the content of the article. Thus when your website displays, they get the knowledge they need, and they’ll be pleased. And assuming your navigation is clear and easy to use, it’s seemingly they’ll a minimum of visit your home page.

And eventually, yes, if alternative sites have published the identical article, they may show within the results alongside you. The identical is true of the initial author’s website. But it’s important to recollect that, typically, the location with the highest PR will rank highest within the results, and it’s this site that almost all users can visit. You simply need to figure laborious to form certain that is you! For an example of how this works, do a quest for a very specific term connected to the article of mine which you have clearly read. Search Google worldwide for “Google’s love affair with content” (together with the quotes). You may notice {that the} no.one result is really a page on EzineArticles.com which contains my article. The page on my web site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com features a higher PR than DivineWrite.com, and overall, the keywords are thought of more relevant to the remainder of the content on their website than they’re to mine. Obviously, this implies {that a} smart article can show many times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and the sites containing it.

* On top of I say {that the} page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in an exceedingly link plays a huge half in how effective that link is. A link to your web site that says “Click here” or “check this website out”, will not does one as a lot of sensible as a link that says “Glass Art sales” or “glass art creator”. Therefore if tons of individuals are linking to the page containing the article, however the text in their links is generic, then that page might not rank as highly as a page with fewer – a lot of keyword wealthy – links pointing to it. After all, this assumes that each pages are equally well optimized for search engines and for the identical keyword phrases.

I recognize {that the} above is a terribly specific query and the solution is full of ifs and buts, but hopefully this exchange can answer some questions for some people.

Happy reprinting!

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Technorati Tags: internet business, internet marketing, keywords, linking, links, online business, placement, rankings, research, search engine optimization, SEO, strategy

Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

There was clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.

Written by Rick Smith: Online Advertising, Car Dealer Websites, Home Loans

Technorati Tags: internet marketing, online marketing, search engine marketing, search engine optimization

Web design firms ensure that the sites created by them are fully functional and they do not have any broken links or inaccessible pages. They further check for the workability of the site and also its capacity to gain business from clients. But what good is a site design if the site is not visible to prospective users, ie if someone tries to ‘Google’ you and you are not even on the fourth page of the search, the entire purpose of creating a website gets defeated. But how does one make sure that your site gets the ‘much needed’ attention of the potential customers. That is only possible with Search Engine Optimization. Web design Services create all the sites that are search engine friendly. This means that when someone tries to ‘google’ you; your site ranks high in the consequences. And the higher the rank; the more visitors would a site receive; and it goes without saying that this would mean more business as well.

Website Designers lays out the guidelines for the optimization of the sites. They reiterate the fact that instead of optimizing a finished site it is better to design the site keeping the Search Engine Optimization principles. To do that one has to keep in mind the targeted audience and all efforts have to be geared towards creating content for them. What’s more,’keyword stuffing’ should be avoided to mislead the readers. Content should be rich and appropriate and one should take into consideration that anybody visiting the site is doing that for the content. If it is not relevant then there is a potential loss of the customers. It is also very important to note that the text surrounding the link is also very important, therefore if the main window of ‘photosynthesis’ talks about photo sensitivity, you have cheated the customers by providing them with the wrong information. This would also result in your customers shifting their loyalties towards your competitors.In addition to the fact that the text should be legible with readable fonts, Black Hat SEO techniques; also known as spamdexing; should be avoided, as they attempt to transmit the search outcome to target websites using principles that are considered unethical by the SEO services companies.

Technorati Tags: search engine optimization, seo services, web design

There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don’t mention here, but these WILL take you a long way):

1) On a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov TLD snap it up, otherwise a cheap .info will be ok)

2) If possible, I will rename the URL to each SEO relevant page to include the main keyword for that page.

3) Implement Google Analytics for the site and ensure the tracking script is added to every page (if not already done).

4) Go through the “money” pages and make sure that the title, meta descriptions and meta keywords tags are different and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.

5) Go through the non-money pages (i.e. pages that don’t matter from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered and crawled.

6) I nofollow any links to overhead pages from all of the pages on the site other than the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc pages add to Google’s view of the “trust” for the site. On all other pages I want only the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates, one for the home page and one for the rest of the pages on the site. If your main keyword page is something other than the home page, modify your approach accordingly.

7) I then optimize each pages content for it’s main keywords, modifiers and related terms. It’s critical that each word or phrase used in the keyword META is found on the page to avoid keyword spam penalties.

At this point the on page optimization is complete enough to start with link building. Link building is the toughest part of the SEO process. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to make this process easier, without going black or even grey hat. Contact me at Mississauga Search Engine Marketing if interested.

Technorati Tags: search engine marketing, search engine optimization, search engine ranking improvement, SEM, SEO

Many bloggers believe they don’t need to SEO optimize their blog because they rely solely on Social Media traffic. This is one reason you’ll see so many bloggers fail to earn money online.

SEO’ing your blog post is simple. All it takes is just 3 simple steps. By doing these three steps all the time, you can increase browsers to your site which can make the difference in a blog that creates its blogger very little income or a blog that is an instrument for additional income.

Follow the advice below to SEO optimize every post you write and take advantage of free traffic from search engines.

For starters, you should make sure your post url’s are SEO friendly. With many free blog services like Google’s Blogger blogs, this is already done. WordPress blogs need a little work. If you use the WordPress blogging platform, then change your permalinks so that blog creates SEO friendly url’s when you write a post.

All you have to do in WordPress is find the the Permalinks tab, and click the radio button next to the Custom field. Then you’ll put a percentage sign followed by the words Postname. {Immediately after the words postname, Now} add another percent symbol. Now all your blog post will have search engine optimized urls.

The best tip to optimizing your blog is to put your main keyword in the Title. For example, if you’re blogging about earn money easy, then use these keywords in the Title of your blog and your blog post. Don’t put something like Johns Blog. By using the keywords in the Title, then you’ll rank higher than if you name the blog something that does not tell the search engine what your blogs about.

Your next move is to write your keywords in the Post’s title. If you’re targeting people to come to your post about using Ebay to to make extra money, then put the keywords in the post title. Forget about using non relevant titles like How I Make Money With Auctions. The search engines won’t know what your post is about and you won’t attract the right kind of traffic. This is the secret to also earning high paying clicks with Adsese.

These three tips will be helping the Search Engines understand what your post and blog are about. By taking a little extra time and making it easy for them to understand what subject your blog post is about, they’ll rank your blog higher than a non-optimized blog.

Building links to each of your optimized post is the last step in dominating the search engine rankings with your blog post. But I’ll have to save that for another post. But you need to learn how to optimize your blog before tackling link building.

Technorati Tags: affiliate marketing, blogging, blogs, internet marketing, Make money, make money blogging, make money online, search engine optimization, search engine rankings, SEO