If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view – Video Marketing is BIG!

If you aren’t doing this and your competitors are, then they are taking customers from you that don’t even know you exist. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.

Compete.com shows YouTube as having 85 million unique visitors July 2009! Imagine for a moment what sort of traffic you would get from a viral video with 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound pretty good?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why are they so popular? What is great about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!

In door-to-door sales years ago we had a saying that you should “sell the sizzle, not the steak”. What does this mean to you? If I’m selling plant food for gardeners, do I tell them how wonderful the fertilizer is and how many nutrients are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!

Give the viewer something in your videos for free. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!

Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you.

You don’t need professional quality videos, but you do need to make them viewable and understandable.

• You don’t have to have an HD quality camcorder, but make sure that it is good quality and you have plenty of light!
• Make sure to have a good quality microphone. Poor audio will drive away most viewers, guaranteed.
• Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
• Write a script or at least notes regarding what you want to say
• Practice and view your results before publishing it. Ask others for opinions and feedback!
• Everyone hates the sound of their own voice; but that is how we hear you so don’t worry, you sound fine.

Keep going, things will keep getting better along the way!

Now I’m off to try and figure out what my customers are looking for regarding camera repair or more specifially, Canon digital camera repair and then just give it to them.

Technorati Tags: camera repair, ecommerce, online marketing, online video, social media, traffic generation, youtube

One in every of the most serious problems with any blogging system, including WordPress, is {that the} comments space is wide open to that scourge of the Web, spammers. In this case, it’s comment spam.

Comment spam is formed by people seeking to boost their Google rankings by having heaps of links pointing to their own websites. This causes a wide variety of problems:

• When Google detects content spam, they will typically block the site it’s returning from because it messes up their ranking system.

• It takes up your valuable time and bandwidth to eliminate these posts.

• If the onslaught of spam is serious enough, it might result in a denial-of-service attack, supposed or not, that is a situation in which the server tries therefore hard to post dangerous data and/or deliver notification emails to you that it denies service to the legitimate requests. In a minimum of one case, a blogger received over two thousand email notifications of comments that required approval; as he proscribed these, he continued obtaining additional, ultimately crashing his mail server.

As you can see, whether or not you’ve got your comments set to post only upon approval, this may be a heavy problem. One solution is the Akismet plugin for WordPress.

Akismet Plugin and Alternative Plugin Options for WordPress

Akismet is meant to help you filter out those nasty spammers, and it isn’t laborious to induce it put in into your WordPress system. Download the plugin, and upload it to the blog directory on your server in the plugins subdirectory under wp-content. Activate from the WordPress plugins menu. If you’ve got a notice that you wish the Akismet API, go to the WordPress web site and look or raise for one.

Here’s the magic: the sole instruction in Akismet is “forget that spam was ever a problem.” You don’t have to try to to anything else in the least – the spam will simply be bounced. You may not receive a notification, nor will you have got to go out and delete spam.

Another plugin for eliminating spam from bots is that the “Did You Pass Math” plugin. This one makes the user perform a straightforward math downside before submitting a comment. As most humans can handle this and most spambots cannot, it’s pretty likely {that a} comment posted through this is a legitimate comment. You must add a note of caution that your comments will be deleted if you answer the math wrong, though; a wise commenter will use an offline composition tool, not post on to the comments area.

If This Still Does not Work

If you still can’t eliminate spammers with these plugins, you can eliminate them by denying them access to your comments area. This does not mean you have got to disable your comments section, solely that you would like to set up a filter.

It is not typically as simple as simply blocking their IPs. Serious spammers use random IPs, whereas blocking IPs could get rid of them for a brief time, it can ultimately stop legitimate comments from being posted. Spammers are also notorious for hijacking other individuals’s IP addresses. However as a short-term emergency resolution, you’ll strive it. The IP address is included in the knowledge packet for the comment; it’s almost like a traceable phone number. Hunt for clear patterns in your IP numbers.

Use the .htaccess file to block unwanted IPs from even seeing your blog. As an example, these lines can be added:

order enable,deny
deny from 123.123.123.123
deny from 456.456.456.*
deny from 789.789.*.*
enable from all

IPs are four-half numbers, like 192.168.0.1. Typically, if you see a pattern with the primary 2 sections being identical, you’ll be able to block all IPs of that sort by simply listing them as 192.168.*.*, as you see above. This screens out all these IP numbers. Blocked IPs will get a 403 error page; customize yours thus that your contact details are listed in case you are blocking out a legitimate user. Do not use your regular email; a spammer can harvest that too, for a full new set of problems. Instead, encode your email thus that it is not automatically readable.

When you think you’ve got your issues addressed, you’ll be able to take away the block from your .htaccess file. If it still does not work, or if you do not see an IP pattern, it’s likely that spambots are hijacking someone else’s machine to attack your site. During this case, don’t use the IP block.

Again, if you do not have an IP pattern of attack, this might not be worth doing. Bear in mind, too, that with IP addresses, the primary numbers affect the most important variety of computers, sort of a reverse address: USA, California, Sacramento, X Building, Ste. 101, Joe Schmo. An IP follows roughly the identical pattern, with the last of the four sections relating the particular computer it is hooked up to.

Google’s Nofollow Attribute

Of course, if it’s a waste of their time to spam you, spammers could just skip you altogether. For this reason, you can use the Google Nofollow attribute for links: . This attribute is embedded automatically by trendy versions of WordPress.

It does not eliminate links, that is what spammers are working on adding to your site. Instead, it makes those links irrelevant to Google. The top result’s that it doesn’t hurt your rank in Google, and it does not facilitate a spammer to send data to your site. It additionally marks you, for spambots looking for an simple target, as a waste of time.

This is not an immediate fix. However it’s a manner to create your blog immune to spammers within the future. If you are already a target, you will have to figure with it slowly, incorporating all these fixes. If you aren’t a target, the terribly least you should do is turn on the nofollow option in your WordPress system; this can deter any hungry spambots. Upgrade your version, or hunt for one in all the plugins that gives this service for you.

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Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing

You’ve got finished making your own website. You’ve got introduced your company and presented your product and services. You’ve got added propositions and promos to catch your target market’s attention. You have got achieved the dos and don’ts of building a corporation internet site. But why isn’t your web site a serious success?

Maybe you’re not planning the key to the most effective promotion of your web site. Here are some pointers on how to accumulate free net web site promotions for your company’s success.

If you have got started to promote your internet site, keep it constant. If you promote your website with persistence, it will catch your audience’s attention.

Be patient. Attempt every technique in promotion until you acquire the simplest, free promotion there is. You have got to simply accept trial and error for your internet site to succeed in the top.

There are a number of ways that for your internet website to be seen. Here are some free internet site promotions you may attempt until you discover the most effective.

*Free promotions such as search engines and directories would provide your web site the deserved traffic you always wanted.  Make positive to check your web website’s ranking to grasp whether or not this sort of free promotion is correct for you.

*Create a cater to different web sites on trading links which might facilitate each net sites.  Make positive to use words that could easily interest the audience.

*Realize free ads that could boost the promotion of your net site. These ads may be seen by other people who you are not targeting for, but might still be curious about your services.

*Free and low-price web banners are unfold all through out the World Wide Web.  Banners that pop-up at the prime of a page or in a very separate window would automatically catch your target market’s attention.

If your net site and its free promotion did not work even once accomplishing these strategies, analyze your internet site. Track down all guests, advertisements, and transactions. Then locate errors in your net site. Upload new files to your web web site continuously for audience to come for new products and services. Monitor your own internet web site if it’s up within the market or down.

Then be prepared to strive the ways again and surely it can work.

It’s perpetually been said that the simplest things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its value, then you’ll believe it’s true.

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Technorati Tags: business, internet business, internet marketing, online business, online marketing

Many think {that a} profitable home-based business needs heaps of high-tech provides, and a never-ending stream of cash. Fortunately, that’s not the case. Web promoting will currently be executed easily and successfully on a limited budget. The need for home business enterprises is at a high point, and affordable marketing options are endless. With a bit of effort andcommitment, your web marketing campaign will work with practical and helpful advertising options.

When working with a limited quantity of means that, you must initial construct a workable internet selling plan. It should be decided what varieties of advertising and promotion can be used, and how much money can be allowed for each part of your promoting budget. Invariably remember of your monetary situation. There are several inventive and distinctive promotional techniques that can be employed in your web marketing arrange, which will not break your bank. Ironically, several have discovered that many of the low-price marketing methods are just as useful as the a lot of expensive ones.

Message boards and forums have taken over cyberspace. Joining these forums and discussion groups is another wonderful way to promote on a budget. Have interaction in groups connected to your chosen service or program. Frequently posting queries and answers will build your reputation within the business community, while at the same time, advertising your services. This kind of web promoting has grown to be one of the foremost effective methods.

E-mail selling has been coined collectively of the foremost price-efficient web selling methods. To utilize this marketing technique to the fullest, you need to 1st establish a broad e-mail or newsletter list. This list will keep your customers up to date with all your programs and services. The sole downside with this form of selling is the problem of SPAM. Be certain that each person on your list has requested to receive e-mails from you. If too several complaints are received, your net web site might be closed down, and your business might be in danger.

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Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing

Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

There was clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.

Written by Rick Smith: Online Advertising, Car Dealer Websites, Home Loans

Technorati Tags: internet marketing, online marketing, search engine marketing, search engine optimization

Basically, Internet Affiliate Marketing is using your website to promote other people’s products and get paid when your visitors buy your recommended product. Think of your website is like an online sales person, showing everyone who visit your web pages your promoting products. When anyone of your visitors buys, you are paid a commission from that sale. All processing, from ordering to delivery, are handled online.

The good news is that you don’t need much cash to start affiliate marketing and you can start immediately. There is no goods to stock up, no order to fulfil and no customer to support. All you have to do is to send your visitor to your merchant’s website and let them do the rest.

Discover more on Internet Affiliate Marketing.

To begin on affiliate marketing, you research the market and search for products you like to sell on your site. Every time your visitor make a purchase, you make money. How much money you make per sale depends on your affiliate product agreement. Your commission can be as high as 75% of the product you promoting.

When you join an affiliate network, you will be given an affiliate ID. This is the most important thing in affiliate marketing. The merchant uses the affiliate ID to capture your referred visitors and sales made. You can use this ID to get information from the affiliate network regarding your sales result.

Another important aspect is to look for good affiliate merchants with good affiliate products. If you found a good merchant, they will give you good marketing materials and help you to get started. It’s important to always work with the good affiliate merchants.

Searching for an affiliate merchant?

If you love dogs, you can develop a website on dogs and promote dog related products. You may decide to promote a dog training program on your website. You can start by typing “dog training affiliate program” into the search engine. The search engine will returns a bench of dog training related affiliate programs. From there, just select the affiliate program that interest you.

There are also one stop affiliate network which you can join and immediately access to thousands of affiliate merchants. Here’s a few of them: CJ.com, ClickBank.net, LinkShare.com..

When you start writing reviews about the products you are promoting, it’s very important that you be honest with your reviews. You can build a strong relationship with your readers by being honest and they are more likely to buy from you.

Affiliate marketing is more than just building website and putting up banners. It takes months and lots of work to build a successful internet affiliate marketing website. So please be patience when you don’t see any result initially.

Find out more about Internet Affiliate Marketing.

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Technorati Tags: affiliate marketing, internet affiliate marketing, internet marketing, make money online, online affiliate marketing, online marketing

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Technorati Tags: emarketing, internet marketing, internet marketing tips, online marketing

What is blogging to you and can you really make money from home using blogging?  The answer is yes and you can indeed earn money now with the proper blogging technique.

There are so many never heard before terms around these days. This apply to the internet especially. Many older individuals and even some younger people have trouble keeping up with all the changes and nuances our high-tech world has to offer. The mention of email and cell phone would have make public think that you are mad. Gadgets and medium rule the world today. Take voicing your opinion for instance. While folks used to do this on the radio or television, they now do it on the Internet. So if you ever question yourself; what exactly is blogging? It is a good way to vent your thoughts, emotions and opinions via the web. You have anything to say?

In reality, loads of people take full advantage of the Internet for blogging about their viewpoints. While anyone would have said, what is blogging merely five years ago, today it’s all the rage and in full effect. Now, ponder a few reasons you might want to start a blog. Now, hold on! We should establish a few formats first. Online websites such as Blogger.com and WordPress such as.com allow you to sign up for free blogging accounts and start blogging about whatever you please. It really is that simple. Within minutes you can have something published online. Anyway, what would you prefer to blog about? Perhaps you want to start a blog on politics, religion, money making or movies. The endless possibilities are there and they are all yours.

Now, if you still do not know what is blogging and why you should start blogging, think of the monetary gain. That’s right you guess it! You can earn from blogging on the internet. Essentially websites such as Blogger.com, which is affiliated with Google, allows you to place relevant ads on your blogs. This in turn enables you to earn ad revenue whenever a web surfer clicks on one of the ads. This is mainly why many will want to create blogs in the first place. You can earn money with your skills. At this point you no longer have to ask anyone; what is blogging? Now you know!

More about great internet business ideas

Technorati Tags: blog, blogger, blogging, income, internet, internet income, internet marketing, online, online income, online marketing, website, wordpress