| 6 August |
Can You Monetize Your Blog By Flipping It? |
Full-time bloggers will advise you that it is not always an easy way to make a buck. Producing quality content involves research, time, and creativity. Even famous authors such as Ann Rice do not write every day. Bloggers often do. If you have decent traffic, you may already be making money off of your blog; or perhaps not. Either way, if you do have the drive to make money online, you can do what’s known as “flipping” your blog – and let someone else (who is probably better at it) worry about all the tasks that you DON’T like, so that you concentrate on writing.
Blogs usually sell for in the ballpark of 1-2 years worth of what the blog would gross. In other words, you can make money from your blog during this time without without all of the maintenance of the blog – or scrapping all of your hard work. In many cases, the new blog purchaser does not want to alter your core concept – although due to different interpretations you may see some minor changes. However, the heart of your blog will {likely|normally|usually|almost always} remain as you intended. But what if you actually ENJOY the creative release? The good news is, investors will often be thrilled if you want to stay on as a staff writer (while sharing the increased revenues!) In fact, they are usually hoping that you WILL stay, simply because they don’t want to take a risk on new writers, be faced with buying articles (which lowers their bottom line, or least of all, (the horrors!) – write it on their own.
Think of it this way: even if you are writing for a blog network, you still have to promote your blog. Instead of endlessly trying to find ways to advertise without breaking the bank, it may be in your best interests to search for a buyer who is willing to negotiate monetarily and take over these operational tasks.
To make the most income, you may want to consider preparing your blog for selling (use the exit strategy!) Potential buyers often look for blogs that have many long posts with lots of keywords, and still provide value to a niche. If your blog caters to a popular niche, so much the better. Knowledge of your market can ramp up the sales expectations – as well as any product-driven monetizing. If you are currently making a profit from selling ebooks or other information products, sales negotiation is clearly in your court.
If you want to sell immediately, don’t fret about the remodeling. There are plenty of buyers in the game willing to look at a fixer-upper for the right price. Most importantly, do your research. Look into the going rate for blogs in your niche. Be quick to respond to interested buyers and make sure that you are highly available via email or social networking. Impress them with your statistical knowledge of your traffic. Outline to your potential buyer what you dreamed of doing but didn’t have time for – ideas to improve growth will help them to decide on their next move.
In conclusion, one of the easiest methods to make money blogging is to let an investor(who has the deep pockets and business acumen) take over any tasks you’d rather not waste your time on – such as design, marketing, and promoting.
