If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view – Video Marketing is BIG!

If you aren’t doing this and your competitors are, then they are taking customers from you that don’t even know you exist. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.

Compete.com shows YouTube as having 85 million unique visitors July 2009! Imagine for a moment what sort of traffic you would get from a viral video with 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound pretty good?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why are they so popular? What is great about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!

In door-to-door sales years ago we had a saying that you should “sell the sizzle, not the steak”. What does this mean to you? If I’m selling plant food for gardeners, do I tell them how wonderful the fertilizer is and how many nutrients are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!

Give the viewer something in your videos for free. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!

Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you.

You don’t need professional quality videos, but you do need to make them viewable and understandable.

• You don’t have to have an HD quality camcorder, but make sure that it is good quality and you have plenty of light!
• Make sure to have a good quality microphone. Poor audio will drive away most viewers, guaranteed.
• Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
• Write a script or at least notes regarding what you want to say
• Practice and view your results before publishing it. Ask others for opinions and feedback!
• Everyone hates the sound of their own voice; but that is how we hear you so don’t worry, you sound fine.

Keep going, things will keep getting better along the way!

Now I’m off to try and figure out what my customers are looking for regarding camera repair or more specifially, Canon digital camera repair and then just give it to them.

Technorati Tags: camera repair, ecommerce, online marketing, online video, social media, traffic generation, youtube

One in every of the most serious problems with any blogging system, including WordPress, is {that the} comments space is wide open to that scourge of the Web, spammers. In this case, it’s comment spam.

Comment spam is formed by people seeking to boost their Google rankings by having heaps of links pointing to their own websites. This causes a wide variety of problems:

• When Google detects content spam, they will typically block the site it’s returning from because it messes up their ranking system.

• It takes up your valuable time and bandwidth to eliminate these posts.

• If the onslaught of spam is serious enough, it might result in a denial-of-service attack, supposed or not, that is a situation in which the server tries therefore hard to post dangerous data and/or deliver notification emails to you that it denies service to the legitimate requests. In a minimum of one case, a blogger received over two thousand email notifications of comments that required approval; as he proscribed these, he continued obtaining additional, ultimately crashing his mail server.

As you can see, whether or not you’ve got your comments set to post only upon approval, this may be a heavy problem. One solution is the Akismet plugin for WordPress.

Akismet Plugin and Alternative Plugin Options for WordPress

Akismet is meant to help you filter out those nasty spammers, and it isn’t laborious to induce it put in into your WordPress system. Download the plugin, and upload it to the blog directory on your server in the plugins subdirectory under wp-content. Activate from the WordPress plugins menu. If you’ve got a notice that you wish the Akismet API, go to the WordPress web site and look or raise for one.

Here’s the magic: the sole instruction in Akismet is “forget that spam was ever a problem.” You don’t have to try to to anything else in the least – the spam will simply be bounced. You may not receive a notification, nor will you have got to go out and delete spam.

Another plugin for eliminating spam from bots is that the “Did You Pass Math” plugin. This one makes the user perform a straightforward math downside before submitting a comment. As most humans can handle this and most spambots cannot, it’s pretty likely {that a} comment posted through this is a legitimate comment. You must add a note of caution that your comments will be deleted if you answer the math wrong, though; a wise commenter will use an offline composition tool, not post on to the comments area.

If This Still Does not Work

If you still can’t eliminate spammers with these plugins, you can eliminate them by denying them access to your comments area. This does not mean you have got to disable your comments section, solely that you would like to set up a filter.

It is not typically as simple as simply blocking their IPs. Serious spammers use random IPs, whereas blocking IPs could get rid of them for a brief time, it can ultimately stop legitimate comments from being posted. Spammers are also notorious for hijacking other individuals’s IP addresses. However as a short-term emergency resolution, you’ll strive it. The IP address is included in the knowledge packet for the comment; it’s almost like a traceable phone number. Hunt for clear patterns in your IP numbers.

Use the .htaccess file to block unwanted IPs from even seeing your blog. As an example, these lines can be added:

order enable,deny
deny from 123.123.123.123
deny from 456.456.456.*
deny from 789.789.*.*
enable from all

IPs are four-half numbers, like 192.168.0.1. Typically, if you see a pattern with the primary 2 sections being identical, you’ll be able to block all IPs of that sort by simply listing them as 192.168.*.*, as you see above. This screens out all these IP numbers. Blocked IPs will get a 403 error page; customize yours thus that your contact details are listed in case you are blocking out a legitimate user. Do not use your regular email; a spammer can harvest that too, for a full new set of problems. Instead, encode your email thus that it is not automatically readable.

When you think you’ve got your issues addressed, you’ll be able to take away the block from your .htaccess file. If it still does not work, or if you do not see an IP pattern, it’s likely that spambots are hijacking someone else’s machine to attack your site. During this case, don’t use the IP block.

Again, if you do not have an IP pattern of attack, this might not be worth doing. Bear in mind, too, that with IP addresses, the primary numbers affect the most important variety of computers, sort of a reverse address: USA, California, Sacramento, X Building, Ste. 101, Joe Schmo. An IP follows roughly the identical pattern, with the last of the four sections relating the particular computer it is hooked up to.

Google’s Nofollow Attribute

Of course, if it’s a waste of their time to spam you, spammers could just skip you altogether. For this reason, you can use the Google Nofollow attribute for links: . This attribute is embedded automatically by trendy versions of WordPress.

It does not eliminate links, that is what spammers are working on adding to your site. Instead, it makes those links irrelevant to Google. The top result’s that it doesn’t hurt your rank in Google, and it does not facilitate a spammer to send data to your site. It additionally marks you, for spambots looking for an simple target, as a waste of time.

This is not an immediate fix. However it’s a manner to create your blog immune to spammers within the future. If you are already a target, you will have to figure with it slowly, incorporating all these fixes. If you aren’t a target, the terribly least you should do is turn on the nofollow option in your WordPress system; this can deter any hungry spambots. Upgrade your version, or hunt for one in all the plugins that gives this service for you.

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Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing

Many think {that a} profitable home-based business needs heaps of high-tech provides, and a never-ending stream of cash. Fortunately, that’s not the case. Web promoting will currently be executed easily and successfully on a limited budget. The need for home business enterprises is at a high point, and affordable marketing options are endless. With a bit of effort andcommitment, your web marketing campaign will work with practical and helpful advertising options.

When working with a limited quantity of means that, you must initial construct a workable internet selling plan. It should be decided what varieties of advertising and promotion can be used, and how much money can be allowed for each part of your promoting budget. Invariably remember of your monetary situation. There are several inventive and distinctive promotional techniques that can be employed in your web marketing arrange, which will not break your bank. Ironically, several have discovered that many of the low-price marketing methods are just as useful as the a lot of expensive ones.

Message boards and forums have taken over cyberspace. Joining these forums and discussion groups is another wonderful way to promote on a budget. Have interaction in groups connected to your chosen service or program. Frequently posting queries and answers will build your reputation within the business community, while at the same time, advertising your services. This kind of web promoting has grown to be one of the foremost effective methods.

E-mail selling has been coined collectively of the foremost price-efficient web selling methods. To utilize this marketing technique to the fullest, you need to 1st establish a broad e-mail or newsletter list. This list will keep your customers up to date with all your programs and services. The sole downside with this form of selling is the problem of SPAM. Be certain that each person on your list has requested to receive e-mails from you. If too several complaints are received, your net web site might be closed down, and your business might be in danger.

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Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing