Using Free Reprint Articles – Some Questions Answered
Recently I wrote an article discussing the merits of using free reprint articles on your web site to increase your search engine ranking. (The article explained how Google loves heaps of content on your website, how it loves that content to be frequently updated, and how you’ll be able to get lots of keyword made content for your site, absolutely free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)
Some days after publishing, I received a ‘please facilitate’ email from Loren, a tiny business owner. Her web site is all concerning glass art (http://www.headchangearts.com ), and she or he needed some clarification on a number of the points I made in my previous article. Loren’s questions were good ones, and the answers vital, so I thought I’d publish them.
Q: We tend to have a website for glass art. From your article, I gather that if I produce an articles page with free reprint articles (written by other folks) containing ‘glass art’ sort keywords, I will get higher search rankings for those keywords? Is that correct? If thus, what page comes up in the rankings? The article itself or my Home page? Additionally, if the article is being utilized by different webmasters, won’t the search results also embrace their version of the article?
A: In answer to your first query, yes, having an articles page with keyword wealthy free reprint articles usually has the effect of skyrocketing your ranking. Google thinks highly of sites with a heap of helpful content, but it all comes down to whether alternative webmasters do as well. If your web site contains plenty of helpful content concerning glass art, alternative webmasters in the glass art field (be they suppliers, distributors, or competitors) can be inclined to link to you simply as a result of that link implies (to their customers) an association with you. That association boosts their credibility because you are obviously an authority in the field. It conjointly might help their own search engine ranking a very little as Google will then see them as part of an skilled, credible community of web sites (although the advantages of this for the linking site are minimal and debatable). So, in an exceedingly roundabout method, I’m saying that yes, article-based mostly content will help your ranking, however solely if it increases the probability that other connected sites will link to yours.
As to the query of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an editorial which is simply THE BEST supply of info within the industry, and everybody’s linking to it, that page can show within the search results. This is often smart because folks who click on this result are interested specifically within the content of the article. Thus when your website displays, they get the knowledge they need, and they’ll be pleased. And assuming your navigation is clear and easy to use, it’s seemingly they’ll a minimum of visit your home page.
And eventually, yes, if alternative sites have published the identical article, they may show within the results alongside you. The identical is true of the initial author’s website. But it’s important to recollect that, typically, the location with the highest PR will rank highest within the results, and it’s this site that almost all users can visit. You simply need to figure laborious to form certain that is you! For an example of how this works, do a quest for a very specific term connected to the article of mine which you have clearly read. Search Google worldwide for “Google’s love affair with content” (together with the quotes). You may notice {that the} no.one result is really a page on EzineArticles.com which contains my article. The page on my web site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com features a higher PR than DivineWrite.com, and overall, the keywords are thought of more relevant to the remainder of the content on their website than they’re to mine. Obviously, this implies {that a} smart article can show many times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and the sites containing it.
* On top of I say {that the} page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in an exceedingly link plays a huge half in how effective that link is. A link to your web site that says “Click here” or “check this website out”, will not does one as a lot of sensible as a link that says “Glass Art sales” or “glass art creator”. Therefore if tons of individuals are linking to the page containing the article, however the text in their links is generic, then that page might not rank as highly as a page with fewer – a lot of keyword wealthy – links pointing to it. After all, this assumes that each pages are equally well optimized for search engines and for the identical keyword phrases.
I recognize {that the} above is a terribly specific query and the solution is full of ifs and buts, but hopefully this exchange can answer some questions for some people.
Happy reprinting!
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