Search Engines Marketing Article: First in a series
Success on the Internet and traffic go hand in hand. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can go to the URL and see it to verify it’s there. But the information you published is not getting out if you’re the only one doing that.
As a reader of this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? For one, it’s no accident that you found this article. People like you who have an interest in this topic are finding it because it has been crafted, optimized and engineered to show up where you are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which can be a do-it-yourself project, depending on your level of knowledge and expertise.
This series of articles will cover the numerous facets of search engine optimization, and when we’re done, we’ll package them together for you in a step-by-step guide. We invite you to bookmark this site and follow this series in the coming days and weeks.
To start the series, we’ll cover the process needed to craft search engines marketing articles:
Determine the “keyword phrase” for which you want to optimize the article. As people seek information on the Internet, the keyword phrase is the word or words that people will be using for their search. The exact keyword phrase should appear in the article at least once for every 100 words. Don’t make the mistake of thinking it has to appear exactly in the position of every 100th word. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. A ratio of at least 1 percent, or one keyword phrase for every 100 words, is important. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.
Recommendation: Use the word count tool on your word processor to accurately count the number of words in your article. When done, check the number of words. More than 500 words are in this article. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). So, we made sure there were at least six instances of the phrase search engines marketing (including the title). It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.
In the next search engines marketing article (a bonus keyword phrase occurrence), we’ll examine the importance of using hyperlinks within the article to SEO other Web sites that are important to you.
Tags: search engines marketing
June 3rd, 2010 at 11:24 pm
This is a very nice blog , how do i subscribe to your newsletter ?
July 1st, 2010 at 11:21 am
Very usefull post , thx