Archive for April, 2010

17 April

You Aren’t Marketing Your Business on YouTube? Your Competition IS!

If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view – Video Marketing is BIG!

If you aren’t doing this and your competitors are, then they are taking customers from you that don’t even know you exist. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.

Compete.com shows YouTube as having 85 million unique visitors July 2009! Imagine for a moment what sort of traffic you would get from a viral video with 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound pretty good?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why are they so popular? What is great about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!

In door-to-door sales years ago we had a saying that you should “sell the sizzle, not the steak”. What does this mean to you? If I’m selling plant food for gardeners, do I tell them how wonderful the fertilizer is and how many nutrients are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!

Give the viewer something in your videos for free. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!

Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you.

You don’t need professional quality videos, but you do need to make them viewable and understandable.

  • You don’t have to have an HD quality camcorder, but make sure that it is good quality and you have plenty of light!
  • Make sure to have a good quality microphone. Poor audio will drive away most viewers, guaranteed.
  • Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
  • Write a script or at least notes regarding what you want to say
  • Practice and view your results before publishing it. Ask others for opinions and feedback!
  • Everyone hates the sound of their own voice; but that is how we hear you so don’t worry, you sound fine.

Keep going, things will keep getting better along the way!

Now I’m off to try and figure out what my customers are looking for regarding camera repair or more specifially, Canon digital camera repair and then just give it to them.

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16 April

WP Robot – The Ultimate WordPress Autoblogging Tool

With the new autoblogging tools now available, it’s a great time to use auto blogs with WordPress. WP Robot is the newcomer on the scene and is very effective. The job of auto posting on your blog is made easy with WP Robot. It takes content from various sources and publishes on your site. In this review we will be looking into how it can help you through your autoblogging journey and make the task easier for you.

To give WP Robot a try, simply go to this WP Robot page.

One of the most attractive features about the WP Robot is that it gives you the opportunity to create any number of niche posts on absolutely any topic you want. Create your blog content according to your level of membership, the higher the level the greater keywords you can use. The greater keywords you can use, the most relevant content you will have. Choose any topic you wish; the “Basic” membership level allows for 20 keywords and the “Elite” one for up to 50. Since tags help getting the right kind of traffic to your blog, WP Robot automatically generates them for all your posts. You can either post to your blog in real time or save as a draft to use when you are ready. There is a huge buzz around the newest online marketing course and you can learn about it at this 9 – 5 Annihilation site.

To build your blog on auto pilot, WP Robot gets its content from multiple sources. The various modules of content gives you the option of customizing the posts the way you want. What’s more, there are few content modules such as Youtube and Amazon, where the plugin adds their reviews along with the comments in your WordPress installation. This is a truly unique plugin that gives you the opportunity to buy all the modules separately or together, it’s up to you. Coming to the modules, the Amazon module posts the product info and then posts the reviews of the product as comments, where your affiliate link is embedded. Make commission with eBay by installing the module which allows six auctions per article. The Article module on the other hand, pulls relevant articles from Articlebase.com and puts these articles on the blog, which are based on your chosen keywords, with the template of your choice. Never underestimate the power of making money online. Get all the details on exactly how to do it at this 9 5 Annihilation page. Use the Clickbank module in the same way, it displays ads for your targeted keywords. Of course the module that uses Yahoo Answers is quite similar, it just posts questions related to your keywords. Look at the comments on your post, the answers to the questions are there. The last and final module is about Youtube, where videos are on your keyword selection, and then the video’s comments are posted under your post.

This is a great plugin with all the bells and whistles to make your autoblogging venture work smoothly. The 2 week guarantee should put you at ease, you have nothing to lose by giving it a try.

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13 April

An Example of Good Governance

Authored by: Eric F.. Douglas, Author of the new book “Leading at Light Speed

I worked recently with the Board of Directors of a large public power company. They needed a more capable, stronger governance system. I mentioned how efficient boards operate. I broke down our approach.

“With our framework,” I told them, “the board conveys the results it wants to organization to attain in the form of policies. The company will benifit greatly if both the officials and the employees do their assgned jobs owing to well defined policies and policing them. Hence, the establishment will grow due to well executed undertakings..”

“But we already have policies,” one board member said.

“You do have policies,” I said. “But the board didn’t mke those policies.”. They are a mixture of state and federal policy, with a lot of your staff’s policy thrown in for good measure. I’m talking about a separate set of policies that express only what the Board wants the organization to achieve.”

“Why would we need that?”A different board memeber declared what was on his/her mind.. “Nothing seems wrong with our policies.”

“Because it would enable the board to communicate as a board,” I said. “Right now, you communicate as individual board members. The members of the board exists for each other, they have one voice and that voice should be evryone’s.. Otherwise, your staff has to guess. This is what leads to many different problems.

“Maybe we like it that way,” said one board member. We have the power to be heard..

“Is that really how you want to communicate?” I asked. “Can you imagine having 20 superiors, expressing their diverging opinions?”? How long would you stay in that place of business?

I let that sink in. Look, the best boards in the country use this framework. I’ve seen the results. It facilitates an organization to elucidate its core priorities, as well as be clear about how to measure success and assess the CEO or general managers. That’s good governance. All boards ought to strive to it.

Well, said one board member. It could be we have our way of getting things done..

At least that’s honest, I thought to myself. I raised my voice and inquired, ” How many are in favor of this presentation?” Is there anybody willing to try this one??

A few hands went up, and then a few more. I stared at the lone board member who was vehemently against it.. Finally his hand went up, too. I was taking notes of everyone’s reaction.. All the board members were agreeing.

“Now,” I said. ” I can see you have made up your mind.”. What do you want to take on next.

Related Article: Good Governance and Performance Goals

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6 April

Small business Computer software Shopping Suggestions

Internet Business Software. Before you expend a dime on small business software package, familiarize
yourself using the types of computer software which might be obtainable and their
attributes at the same time as their positive aspects. You may possibly find that there are
software package bundles that can preserve you loads of time in operating
your home-based enterprise even should you didn’t previously know what
they were being or what they were capable of doing. Investigation is vital
when selecting small business application for the company.

The following is often a fast overview in the incredibly essential, generally utilised smaller
company computer software:

Term Processors

Concept running capacities are one thing that just about every single
company needs from its small business software program. Term processors
are primarily employed for preparing written communication this kind of as
letters and research. Word control software can also be utilised to
prepare details products and internet copy for your personal online structured
small business.

Most concept control plans have spelling and grammar checkers
which can be critical to ensuring that your communications are
grammatically accurate. Some expression control opportunities don’t have
these includes, so that is certainly anything to watch for when reviewing
business software that will be used for preparing organization
communications.

Three Seo Tips To Make A Difference. Email Opportunities

Numerous on the small business software package bundles that include things like email
software programs. A fundamental electronic mail software is usually enclosed with laptop or computer
operating devices. Many of the additional sophisticated e-mail bundles
comprise time-saving organizational functions which can be fantastic for
modest companies. For example, some have contact organizers with
the capacity of grouping your contacts which means you can deliver electronic mail
messages to a particular group.

Some have built in SPAM filters that may deliver rubbish mail directly
into a useless mail folder, and some have includes that automatically
organize your messages into folders for you personally. While a simple e mail
program might be enough, some of the much more state-of-the-art electronic mail
opportunities can positive preserve a good deal of time and aggravation.

Recordkeeping Opportunities

For most companies, recordkeeping is achieved with the
use of small business software software programs fashioned for accounting
or bookkeeping, even though recordkeeping is usually accomplished applying
database or spreadsheet plans. A complete recordkeeping
package deal will have modules for tracking income and expenses too
as paying out bills and managing accounts receivable.

If you might have staff, you need to have payroll processing features
and if you carry inventory, you need inventory control functions.
Some bookkeeping opportunities integrate with research from on the internet
sources like eBay® or Elance®, so should you be doing work with these kinds of
marketplaces it may perhaps be wise to determine what kinds of recordkeeping
applications are capable of uploading their reports. This capability
will help you save you numerous information input time.

Retail Business Software. There are quite a few other types of small business software package for you to
may possibly uncover useful. As an example, if you may be designing
your own internet websites, you will require an HTML editor and site
layout software. The trick to getting the small business application
that you require is always to establish exactly what you might do,
then evaluate business software program bundles and explore the
a number of abilities of every. Look at the functions, rewards and
rates, and select the business application that finest meets
your wants inside your funds.

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